- Media and Public Relations:
Manage relationships with Chinese-language media outlets and journalists.
Develop and distribute press releases, speeches, and other PR materials in Mandarin or Chinese. Oversee social media channels targeting the Chinese-speaking audience.
- Corporate Communications:
Ensure consistent corporate messaging in Mandarin across all communication platforms.
Facilitate internal communications within the organization, particularly for Chinese-speaking employees.
Engage with Chinese-speaking customers, government agencies, NGOs, and community leaders.
Represent the company in interactions with Chinese-speaking stakeholders, ensuring clear communication and positive relationships.
- Event and Crisis Management:
Plan and execute events, such as press conferences and CSR activities, focused on the Chinese community. Manage crisis communication, especially in Mandarin/Chinese, to protect the company’s reputation.
- Government and Community Relations:
Liaise with Chinese-speaking government officials and agencies.
Build and maintain relationships with the Chinese community and relevant organizations.
Develop strategies to enhance the company’s image and reputation within the Chinese-speaking market.
Provide insights into cultural nuances and trends within the Chinese community to inform corporate decisions.
This role is crucial for bridging communication between the company and the Chinese-speaking audience, ensuring effective public relations and corporate engagement in that market.